ed sheeran
Concept: a Pop Up event for fans to experience ed’s new album “subtract” in multiple cities
Mecca Design & Production got to fabricate and install this one-of-a-kind exhibit celebrating the release of Ed’s new album, Subtract. The installation featured interactive exhibits, exclusive merchandise, and a behind-the-scenes look at the making of the album. This pop-up installation exhibit created a sense of urgency and exclusivity, provided a unique and memorable experience that people shared like wildfire on social media, and allowed Ed to create a personalized marketing experience that his fans will never forget.
